Target group: young people.

The World Health Organization says smoking kills eight million people every year. That is one reason why you will now often hear tobacco companies promoting the switch to e-cigarettes, with claims that these are less harmful to our health. It is first and foremost young people who believe in the industry’s promises and thus take the first step on the road to addiction.

After all, nicotine is an addictive substance. And while it may taste better than tobacco, puffing on a vape will still get you hooked in exactly the same way as smoking a regular cigarette.

The film examines the cynicism of an industry that not only accepts this, but also deliberately aims for it.

Broadcast times:

DW English

THU 12.12.2024 – 01:15 UTC
THU 12.12.2024 – 04:15 UTC
FRI 13.12.2024 – 09:15 UTC
FRI 13.12.2024 – 16:15 UTC
FRI 13.12.2024 – 21:15 UTC
SAT 14.12.2024 – 19:15 UTC
SUN 15.12.2024 – 02:15 UTC
MON 16.12.2024 – 12:15 UTC

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