This ,000 Porsche espresso machine sold out in 8 hours
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This $7,000 Porsche espresso machine sold out in 8 hours

Luckily for you, the non-Martini Racing edition is still available to order at the Porsche-friendly price of just over $6,500

22 October 2024 at 18.18

    This $7,000 Porsche espresso machine sold out in 8 hours

  • Porsche launched a new series of limited edition espresso machines in collaboration with La Marzocco.
  • Based on the Italian marque’s Linea Mini, the twin-boiler machines feature exclusive Porsche graphics and details.
  • Priced from $6,555, one of the two espresso machines sold out within hours of its announcement.

The name and brand represented by Porsche is deeply influential in the marketing world. Today, it has been given that name to a new product from La Marzocco, the Italian manufacturer of exclusive espresso machines. The two have teamed up to roll out a pair of limited edition espresso machines: the Porsche x La Marzocco Linea Micra in Slate Gray for $6,555 and Martini Racing edition for $6,949. And yes, that’s before tax.

Sticker shock, no doubt, but guess what? Everything is moot for at least one of them – every single one of the 911s Martini Racing the editions sold out in less than a day!

Available in two distinct designs, each limited to 911 units, buyers could choose either the original Porsche Slate Gray Neo or the Martini Racing livery, which draws inspiration from the classic 911 Carrera RSR. While the heritage nods are a nice touch, underneath the surface, what you’re really getting is a flipped-up version of La Marzocco’s standard Linea Micra.

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But what exactly do you get for nearly $7,000, besides bragging rights? The Linea Micra is a two-boiler espresso machine with professional-level temperature stability and an integrated group head. Many coffee shops that specialize in espresso drinks use industrial-sized La Marzocco machines. Consider this a pint-sized version designed for professional use.

Of course, the unbranded will still set buyers back around $3,900, meaning you’re paying almost double for the benefit of Porsche’s endorsement and a nicer paint job.

Notably, La Marzocco has infused a few bits of Porsche DNA into this machine. For example, the rotary knobs are derived from the drive mode selector in modern Porsches. The pressure display mimics the tachometer in a Porsche. The dropper bowl actually has a grid “inspired by Porsche GT3 On tour.”

Interestingly, the Porsche branding didn’t affect the weight – it’s still a hefty 42 pounds (19 kg). Odd to say the least, because if there’s one thing we all expect from a luxury espresso machine, it’s for it to shed a few kilos after receiving a Porsche livery.

As with all Linea Micra, owners can control the machine remotely via the La Marzocco Home app, adding some digital convenience to your espresso experience. It’s a small perk that most espresso machines don’t offer. Is it worth $6,949? Well, Porsche launched the machines in its online store this morning, and in just about eight hours, all 911 Martini Racing the editions were gone. Of course, someone thinks so. But if you’re burning a hole in your pocket, don’t panic just yet—you can still pick up Slate Gray Neo version, if you like consolation prizes.

The collaboration does not end with the espresso machine. Porsche and La Marzocco have also introduced a Porsche brand Pico Espresso grinderpriced at $1,840 before tax, plus two sets espresso cups and kegs, at bargain prices of $90 and $99. Because, obviously, what’s the point of dropping $7,000 on an espresso machine if you’re not drinking from a $99 cup? After all, it’s about staying grounded.

    This $7,000 Porsche espresso machine sold out in 8 hours