Primal Craft Dogz, a new food truck specializing in innovative hot dog creations, launched in Owensboro and surrounding areas earlier this year.

Owner Aaron Wiedeman, who runs the food truck with his wife Brittany and their son Cameron, said the business started in late July. Initially, the truck was intended to serve barbecue food, but logistical challenges led them to switch to gourmet hot dogs.

Cameron’s ultimate goal is to make the sausages “Instagramable.” So they began experimenting with unique toppings and presentations.

“At first we thought we’d do a barbecue truck because I had experience competing in barbecue competitions, but it was hard to get everything into the trailer,” Wiedeman said. “Our friend Julius Maddox suggested hot dogs, and after some thought we decided to give it a try.”

Hot dog options range from classics to creative monthly specials. Regular items include a Chicago dog, a barbecue dog with baked beans, coleslaw, crispy onions and house-made barbecue sauce, and a Southwest dog with queso and cilantro-lime slaw. Primal Craft Dogz also has rotating monthly specials, including the popular “Peanut Butter and Jelly Dog” and this month’s “Barrier Dog” with Flaming Hot Cheetos, crispy jalapenos, and spicy queso.

“We try to offer something different with each dog,” Wiedeman said. “The goal is to make them big and bold, with flavors and toppings that really stand out.”

Primal Craft Dogz has gained a local following, often serving at events around Daviess County and surrounding areas. Upcoming stops include the Fordsville Fire Department on Monday, Bluegrass Commons in the evening and then locations in Deer Valley throughout the week.

“We are grateful for the support we have received so far,” Wiedeman said. “Social media has really helped us reach more people, and we’re excited to continue bringing our hot dogs to new places.”

For a full schedule and updates, Primal Craft Dogz encourages followers to check their Facebook here.